New Podcast Episode Featuring NWH

Todd Walker, Director of Marketing at NWH, joined the Woodpreneur Network Podcast to share insights from his 38 years in the hardwood lumber industry.

In this episode, Todd discusses:

• The rise of Alder and NWH’s role as The Alder Authority
• How marketing in the hardwood industry has evolved—and why storytelling is now essential for connecting with consumers about wood products and their benefits
• The challenge of substitute products and the importance of educating customers on real hardwood value
• Why quality hardwoods are the sustainable choice for future generations

This conversation is a must-listen for anyone in lumber, woodworking, design, or manufacturing who values quality, sustainability, and the future of our industry. Listen here