Board Member Spotlight: WCMA Vice President, Matt Yest 

The WCMA is proud to welcome Matt Yest into his new role as Vice President of the Board of Directors. Matt stepped into the position in May, bringing with him a wealth of industry experience, a deep commitment to the association, and a genuine passion for connection and collaboration.

Matt serves as the Lumber Sales Manager at Kendrick Forest Products, a WCMA member company since 2001. With 15 years at Kendrick and over two decades in the wood industry, Matt’s journey has been shaped by hands-on experience and a steady climb through a variety of roles—from lumber inspector to production manager, sales associate, and now sales leader.

His introduction to the industry began in 2001, when he completed the NHLA Lumber Inspection School in Memphis, Tennessee. He then launched his career as a lumber inspector at a concentration yard in Wisconsin. That foundation laid the groundwork for a career marked by growth, adaptability, and a deep understanding of the lumber business.

Matt has been an active participant in WCMA events for years, regularly attending plant tours and engaging with fellow members. He’s served as a director on the WCMA board for the past two years, contributing thoughtful leadership and a collaborative spirit. When asked why he believes it’s important for businesses to stay active in trade associations, Matt emphasized the power of networking: “Having a good network of industry peers is valuable in many ways.”

Outside of work, Matt enjoys spending time outdoors—hunting, fishing, and cheering on his two daughters at their sporting events. His dedication to both family and industry reflects the values that WCMA holds dear: connection, growth, and community.

We’re excited to have Matt in this leadership role and look forward to the insight and energy he’ll bring to the board.